ARACY joins with FARE in calling on the Government not to extend alcohol advertising

ARACY has submitted a formal response to Free TV Australia’s draft Commercial Television Industry Code of Practice, advocating for the protection of children from alcohol advertising. With Australia’s highest rates of alcohol-induced deaths in over 20 years, ARACY argues that expanding alcohol advertising hours is harmful, as research shows that increased exposure influences young people to drink earlier and at higher risk levels.

ARACY’s submission highlights that alcohol ads during sports broadcasts, weekends, and public holidays coincide with times children are likely to be watching. This exposure not only impacts young Australians’ health but is also linked to increased rates of domestic violence during sporting events. ARACY recommends that current loopholes allowing alcohol ads during sports broadcasts be closed, prioritising a child-focused approach that supports the wellbeing of young Australians.