TV for young children: Australian parents agree with the experts

On Thursday 8 December ARACY will publish a comprehensive report ‘Television and young children – Quality, choice and the role of parents: what the experts and parents say’.

The report was developed by the Australian Council on Children and the Media (ACCM) and author Margaret Chandler will present the findings at a free webinar, also on Thursday 8 December.

As part of the report, researchers spoke with Australian parents and grandparents of young children aged 2-8.

They found that, when it comes to television, parents agree with the experts: they want quality TV. They know that quality television will promote their children’s healthy development.

Parents want their children to experience what they remember fondly from television programs they watched when they were young: entertaining stories that connect them to and expand their world, told by people who have their wellbeing in mind. Programs that nurture the children’s sense of curiosity, fun, creativity, and also model kindness and gentleness.

However, what not all parents are aware of is the essential role they need to play to make sure TV is a positive in their child’s life.

And because TV is the major media platform in the lives of families, it’s important that parents have this information and the tools to make their role easier in what is now a difficult environment, with a lot on offer that is not suitable for children and often of poor quality.

TV plays a positive role in young children’s lives when it’s high quality and when parents monitor their children’s viewing, watch television with them and talk about the program. We often hear about the negative side with violence, sexualisation and ads for unhealthy food, and parents are really concerned about this.

However  with the Young Children and Media project, ARACY want to focus on the positive aspects of television, the role of parents and the need for quality, locally produced programs.

Australia should not miss the opportunity to use quality TV to support our youngest children’s healthy development.

The report ‘Television and young children – Quality, choice and the role of parents: what the experts and parents say’ will be on our website from 8 December.

Why not join us for the free webinar? Click here to read more and register online.

What are your thoughts about television viewing for your children aged between 2 and 8? Do you watch TV with your children? Do you remember your favourite programs when you were very young? Send us a comment.

You can also use this blog to post any questions we may not have time to ask the presenter at Thursday’s webinar.

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Happy birthday Play School!

Australia’s favourite program for young children, Playschool, turns 45 today, 18 July 2011. Not only is Playschool the longest running children’s TV program in Australia, but the ABC estimates that around 80 % of children under six watch Play School at least once a week.

It’s an amazing achievement. And with the program going as strong as ever, it looks like more generations of Australian children will enjoy the adventures of Jemima, Big Ted and Humpty.

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Australia needs more quality home-grown TV for young children

This blog has been silent for a while because its creator Leanne Drewitt, left ARACY in April to take up a new job opportunity. We were all sad to see her go and wish her well.

My name is Anne Lowagie and I am ARACY’s National Coordinator Collaborations. I am taking over the Young Children and the Media project and the Children and Media Blog.

Since my children were old enough to watch TV — and I’ll admit that I used the box as a handy baby sitter from time to time when they were probably too young to understand what they were watching — I’ve been a great fan of the Australian Children’s Television Foundation (ACTF). My children grew up watching ‘Lift Off’ and ‘Around the Twist’. More often than not, I watched with them because I was lucky enough to be home with them at the time and enjoyed those shows so much myself. Continue reading

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“Always Connected” – a new report from the Joan Ganz Cooney Center

The Joan Ganz Cooney Center and Sesame Workshop released a report in March entitled Always Connected: The new digital media habits of young children.  The report takes a fresh look at a number of studies of children’s media use that have been published in recent years.   Among the report’s findings is evidence that media consumption patterns change considerably around age eight as children are developmentally able to engage in activities for longer periods of time, have more advanced motor skills and are developing more complex social relationships.  Results also show that television is still the most frequently used medium, but mobile devices are becoming increasingly more popular with children.   Television content for children is now available whenever and wherever they want – TV sets, computers, mobile phones, and handheld devices like iPods and iPads.

With the emergence of all kinds of new digital media, its no longer that easy for parents to set appropriate boundaries.  It can be hard to keep pace with the rate at which technology seems to evolve.  As stated by Dr Michael Levine, Executive Director, the Joan Ganz Coonery Center:

In the digital age there is a new fact of life: young children are active participants in the technological innovation that shapes family experiences.  Promoting a healthy, educationally sound media diet will require a new commitment - starting at home, but also among producers of digital products, educators and policymakers – to ensure that every child has what it takes to succeed in a modern learning environment, right from the start.

The report is available for download via this link.

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‘Screen Stories and Community Connections’: How can technology promote social inclusion?

In a connected world, can technology impact and influence a person’s experience of social inclusion or exclusion?

The Jack Brockhoff Child Health and Wellbeing Program in The McCaughey Centre at The University of Melbourne has just published a Vichealth report on children, new media and social inclusion based on ethnographic research in Melbourne – Screen Stories and Community Connections.

This study, funded through VicHealth’s Research Grants Scheme was conducted in Cardinia (Victoria) and mapped families’ everyday interactions with new technologies to connect to their communities.  It identified the potential for particular media to support connectedness, the impact of limited access for children outside of school, and gaps in parental mediation strategies for children’s safe and positive technology use.

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Cybersmart resources for parents, carers and teachers

Cybersmart is an excellent education program aimed at promoting online safety for children and young people.  Cybersmart has been developed by the Australian Communications and Media Authority (the ACMA) as part of the Australian Government’s commitment to promoting online safety for children and young people.

Cybersmart provides activities, resources and practical advice to help young children, teens and parents safely enjoy the online world.  The program also offers training and teaching resources for primary and secondary schools.

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Children, television and street art in Perth

Our National Coordinator Collaborations, Anne Lowagie, walks to work most days.  Late last year she took this photo in the Thomas Street underpass.  A very thought provoking stencil for this blog!

Of all media forms, television remains the most influential in the lives of children.  A recent survey of 2914 children by Roy Morgan Research found that TV remains the dominant activity for children, with those aged between 6 and 13 spending an average of 14 hours and 24 minutes watching TV each week (Sydney Morning Herald, 2 February 2011).

The survey results show children’s use of the internet is increasing but is still less than time spent watching TV.

Street art in Thomas Street underpass, West Perth, 7 October 2010

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Young children and media: never too young to start

This is a guest post from Barbara Biggins OAM, Honorary CEO, Australian Council on Children and the Media

Today’s young Australians are growing up surrounded by media, and are often immersed in it.

But do we know enough about the positive and negative impacts of this on children’s health and wellbeing?

For the busy parent, it’s often a convenient babysitter and saves their sanity.

But while some parents are content to leave it at that, others are uneasy about the impacts of hours of devotion to screens. They’re concerned about the exposure of their children to mass marketing, to violent and sexualised media, and about how much is too much. They’d like to be able to provide beneficial programs for their children.

Finding out what and what might not be age appropriate viewing, especially in the early years, is no easy task. Finding sources of reliable information to help them manage media is not easy. Going against the flow of “but Mum everyone else is watching that” can be hard.

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Conference on children and media

I am excited that I have the opportunity to attend the upcoming conference Scared, sleepless and hostile: Children, violent/frightening media and public policy in Sydney early next month (1 March 2011).

The conference is hosted by the Australian Council on Children and the Media and the Children and Families Research Centre at Macquarie University.   International and Australian researchers, clinicians and academics will be discussing evidence related to the impacts of media on children and young people.  They will focus on the need for effective protections, including regulatory issues.

I am particularly interested in hearing their views on whether our classification systems can become more effective in supporting parents in monitoring and choosing media for their children.

For more information on the program or to register visit the ACCM website.

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NEW! ARACY children and media blog

My name is Leanne Drewitt and I oversee ARACY’s Young Children and the Media project.

The Australian Research Alliance for Children and Youth (ARACY) is a national non-profit organisation working to create better futures for Australia’s children and young people.  We initiate, promote and support collaboration, evidence-based prevention and early intervention to enhance the health and wellbeing of young Australians.

Through our Young Children and the Media project we are interested in exploring how media can be used to promote optimal outcomes for young children.

I hope this blog will attract people who are interested in how children and young people use the media.  Media can entertain and teach, and can be a real positive in the lives of children.  I am interested in exploring the effects of media on young children; what type of content is developmentally appropriate for children; how we can provide parents with resources and tools to help them make informed choices about media; how to monitor and limit children’s exposure to inappropriate media; and how we can encourage the media industry to understand how important it is to think of the developmental needs of children they are targeting.

I will use this blog to share resources and articles and encourage readers to share their experience and participate in informal dialogue and information exchange.

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